Did you know you can target Facebook ads at people who have watched one or more of your videos? All you need is your video ID and you can select target people who have watched my video when you choose your ad audience. So.. as an example let’s say I posted a video of a student being cute, showing respect, discipline, etc.. in my local community/parents group of 20k people. Anyone who watched more than 3 seconds of it can now be targeted and shown my ad. This type of campaign should give you much more interested leads and an improved response rate! Don’t forget to add a landing page/funnel versus just sending them to your home page or a checkout page so you can track them once they get entered in your crm and you can watch your conversion rates.